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Privacy Policy

Effective date: September 20, 2026

Guardian Preventative Termite & Pest Control(“Guardian,” “we,” “us,” or “our”) is a family-owned pest control company based in Cherry Hill, NJ. This Privacy Policy explains what information we collect through guardianpestnj.com (the “Site”), our website chat, our phone and text messaging, and our advertising, how we use it, who we share it with, and the choices you have.

1. Information we collect

Information you give us

  • Contact form: your name, phone number, the service you are interested in, and anything you write in the message field.
  • Website chat: your name, phone number, and the messages you send us through the chat widget.
  • Calls, texts, and email: your phone number or email address and the content of what you send us.
  • Service details: if you become a customer, your service address, scheduling details, and billing information needed to perform and invoice the work.
  • Lead forms on Facebook and Instagram: if you submit one of our lead forms on a Meta platform, Meta sends us the information you entered in that form (typically your name, phone number, email, and zip code).

Information collected automatically

Like most websites, the Site and its service providers automatically collect certain technical information when you visit: IP address, approximate location derived from it, browser and device type, pages viewed, referring page, and the date and time of your visit. This is collected using cookies, pixels, local storage, and similar technologies (see Section 5).

2. How we use your information

  • To respond to your request, give you a price, and schedule service.
  • To perform, confirm, and bill for the services you ask for.
  • To send you service-related calls, emails, and text messages such as replies to your questions, quotes, appointment confirmations, and reminders.
  • To send you marketing messages, only where you have agreed to receive them.
  • To understand how the Site is used, measure how our advertising performs, and improve both.
  • To prevent spam and fraud, and to comply with the law.

3. Text messaging (SMS)

If you give us your mobile number and agree to receive text messages, we may text you about your request, quotes, scheduling, appointment reminders, and follow-up on service. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Consent to receive text messages is not a condition of purchasing any service. Full details are in our Terms of Service.

We do not sell, rent, or share your mobile phone number, your text messaging opt-in data, or your consent with any third parties or affiliates for their marketing or promotional purposes. Mobile information is shared only with the service providers that help us deliver our text messages (such as our messaging platform and the mobile carriers), and only for that purpose. All other categories of sharing described in this policy exclude text messaging originator opt-in data and consent.

4. How we share information

We do not sell your personal information. We share it only in these situations:

  • Service providers that run parts of our business for us, under obligations to use your information only to provide their service to us. These include our customer relationship and messaging platform (GoHighLevel / LeadConnector), which powers our website chat, contact form, and text messaging; our website host (Vercel); and Google (Google Analytics).
  • Advertising partners, such as Meta (Facebook and Instagram) and Google, as described in Section 5. This never includes text messaging opt-in data or consent.
  • Legal reasons: when required by law, subpoena, or court order, or to protect the rights, property, or safety of Guardian, our customers, or others.
  • Business transfers: if the business is sold or merged, customer information may transfer to the new owner, who must continue to honor this policy.

5. Cookies, analytics, and advertising

We use Google Analytics to understand how visitors use the Site. Our website chat widget uses cookies and local storage to keep your conversation going between pages.

We advertise on Meta platforms (Facebook and Instagram) and may advertise on Google. To measure and improve those ads, we may use tools such as the Meta Pixel, Meta’s Conversions API, and Google Ads tags. These tools may collect or receive information about your visit to the Site (for example, that you viewed a page or submitted a form), and we may share limited contact information, such as a hashed phone number or email address, so these platforms can measure results and show our ads to relevant audiences. Meta and Google may combine this with information they already hold about you under their own privacy policies.

You can control this in several ways:

6. How long we keep information

We keep inquiry and customer records for as long as needed to provide service, maintain treatment and warranty history for your property, and meet our legal, tax, and licensing obligations. Records of text messaging consent and opt-outs are kept as long as needed to demonstrate compliance. When information is no longer needed, we delete it or make it anonymous.

7. Security

The Site is served over an encrypted (HTTPS) connection, and we limit access to customer information to the people and service providers who need it to do their jobs. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your choices and rights

  • Text messages: reply STOP to any text to opt out.
  • Email and calls: tell us and we will stop contacting you for marketing.
  • Access, correction, and deletion: you can ask what information we hold about you, ask us to correct it, or ask us to delete it, including information we received from a Facebook or Instagram lead form. Contact us using the details below. We will respond within 30 days, and may need to verify your identity first. We may keep information we are legally required to retain.

Depending on where you live, you may have additional rights under state privacy law. We will not treat you differently for exercising any of them.

9. Children

The Site and our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

10. Links to other sites

The Site links to third-party sites such as Google Maps and Facebook. Their privacy practices are governed by their own policies, not this one.

11. Changes to this policy

We may update this policy from time to time. When we do, we will post the new version on this page and change the effective date above.

12. Contact us

Questions or requests about this policy or your information: